A few weeks ago, I asked you for your burning questions while I was away at a mastermind event. And I got a ton of great replies from readers like you. So let me walk through a few of these rapid-fire questions right now.
First, I got a few questions about how to handle potential clients that “ghost” you.
“How to reactivate prospects who are super interested and ghosted you once they have received the proposal?”
And Leanne also said…
“I’m pitching but not landing. I need to check in with one potential client and have been ghosted by another potential. It is frustrating.”
When it comes to reactivating “dead” leads, I have a last-chance email template in my archive that does an amazing job. One of my coaching students sent this email to a client who ghosted her on an invoice after they agreed to a trial project…
And 30 minutes later, she got a notification for a $2,000 deposit in her account.
But as of now, you can’t get this email template anywhere outside of the paid programs where I’m a coach. (Although I could be convinced to change that. What do you think…should I put this email template up for sale?)
So right now, the best publicly available technique I’ve seen to reactivate “dead” leads is Dean Jackson’s 9-word email.
I’ve also used this technique and seen a huge response rate. So that’s what I recommended to Visarlini and Leanne.
Moving on, the next question I got came from Forest.
He Asked Me How I Prioritize My Time And Stay Productive
“Hey Brian!…I do have a question…how do you…as a freelancer…do all the other things running your own business requires…plus have time to do the most important things…Write copy and generate cash flow?”
From a high level, I try to eliminate or streamline all of the “other things” that I can. My goal is to compare how much time I spend on non-client projects to the total time I spend working. And then to make sure no more than 20% of my time goes toward non-client work.
Because to Forest’s point, the most important thing I can do is write copy for clients and generate cash flow.
So any activities that do not fall into that bucket are activities I want to delete from my calendar as much as possible.
And I do that by creating systems and checklists that allow me to streamline my operations. Plus a bunch of other relatively common productivity advice — like turning off notifications, batching my non-client tasks into certain times, and automating what I can with basic software like Trello for project management.
Also, speaking of being more efficient, that’s a good transition to the last question for today.
Marc asked me…
“Do you use AI in your workflow? If yes, how? If no, why?”
I do use A.I. in my workflow. But I actually do the opposite of what most people tell you to do.
And by turning the typical A.I. advice on its head, I’m able to get a lot more done in less time.
How is that possible? You can find out in this Facebook post.
That’s all I have for today.
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