For the past 10 years, I’ve been using a secret technique to collect career-changing testimonials from my freelance clients. And armed with these testimonials, I can stand out from the crowd and build an instant connecting with my dream clients. So keep reading to find out all about this technique — and how you can begin to use it in your own freelance business starting today.
One great testimonial can transform your freelance business forever.
See, there are only so many high-paying dream clients out there.
And they typically get a lot of attention from eager freelancers looking for work.
Which means just getting their attention can be a challenge…
And gaining their trust is nearly impossible.
Unless you have a great testimonial, that is.
Because if you have a testimonial from someone they trust, it gives you instant credibility.
And it allows you to “cut the line” in front of all the other freelancers fighting for their attention.
So Today, I Want To Share A Top-Secret Technique That I’ve Been Using For Nearly 10 Years To Collect Career-Changing Testimonials
Now if you’ve been following my work for a while, you know that one of the rules I have in my business is “do it for them.”
Which means you are aggressive about saving your clients time — both in the actual services you offer…
AND how you deliver those services to minimize friction and wasted time for your client.
So guess what?
I treat testimonials the same way.
I Don’t Ask My Clients For Testimonials…
Because that would mean they would have to set aside a bunch of time, figure out what to say, and then type it up.
Instead, I write the testimonial for my client.
Then I share it with them to edit or approve as needed.
This makes my client’s life easier. Which is always a positive…
But it also allows me to control the content of the testimonial.
And it means I can highlight the most important details that I want to promote about my business — using the client’s words.
So it’s a win-win.
And almost every time I’ve used this technique, the client has approved my testimonial exactly as I wrote it.
Plus in the few cases where the client made changes, they still found it helpful to have an example to use as a starting point.
And that means the key points I want to highlight about my business in the testimonial — which I included in my draft — usually make it into the client’s final version as well.
But You Have To Be Careful About How You Bring This Up With Your Clients!
You don’t want to make it seem like you’re trying to use their name without permission or force this on them.
So let me show you the exact email I sent to a client recently to get their permission for a testimonial I wrote on their behalf…
For context, on one of our calls, I asked this client if they would be willing to give me a quote for my website. And the client agreed.
Which means I already had their buy-in before I sent this.
As You Read Through The Email, Pay Attention To The Following Elements:
- First, notice how I position the testimonial I wrote as a “first draft” that I put together to save my client’s valuable time. But that I also give the client full authority to edit or delete as much (or as little) of the testimonial as they want.
- Next, I made sure that the testimonial I wrote also includes the client’s name, title, and company after it — exactly as I want it to appear on my site. That way, I get the client’s approval for how I refer to them, as well as the content of the testimonial itself.
- Finally, note that after I share the testimonial, I also tell the client that I want to display their headshot from their company’s website next to the testimonial — unless they want to provide a different image — so that I have permission to do that as well.
Here’s a screenshot of the email I sent — along with the client’s one-line reply saying “sure, let’s do this :)”
(I’ll also include the text from the screenshot below the image — in case the image is hard to read on mobile.)
And Here’s The Text Transcript From The Email In The Screenshot
Hey [CLIENT], thanks for agreeing to give me a quick quote to use on my site about the success of the [PRODUCT] VSL.
I know you’re busy, so I went ahead and wrote up a quick first draft that you can edit as needed. (Or if you’re cool with it, let me know and I can just use this as-is.)
And I’d also grab your headshot from the [COMPANY] site (unless you want to give me a different one?)
Let me know if that works, thanks!
And with that, you’ve seen how this powerful testimonial technique will make your clients’ lives easier and give you more powerful and useful testimonials for your own business in the process.
Use it wisely.
Now Let Me Show You How To Make Freelance Clients Come To You — Like Clockwork — Using A Simple, 30-Second Conversation…
All the details are inside my free business blueprint 30-Second Referrals.
With this free PDF, you’ll discover how to use a simple, 30-second conversation to get two referrals from every single client you sign. (I’ll even show you exactly what to say during this conversation with my word-for-word script on page 13.)
That way, you can make clients come to you like clockwork. And you can fill your pipeline with more new business than you can handle.
But there is a small catch…
30-Second Referrals is only available to members The Freelance Like A Pro email list.
So enter your best real email below to join us and claim your free copy of 30-Second Referrals now. (And you’ll get my members-only emails to help you run a more profitable and stress-free freelance business, too.)
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Thanks for the freelancing guide and the emails that you've been sending out — the 30-second referral method is so stupidly simple, that it's genius!Connor Inch, Freelance Copywriter