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Want to sign more clients? Start treating them like my cat…
Her name is Hudson. (That’s her picture at the top of this article.)
And I realized a powerful lesson about landing freelance clients while I was feeding her the other day.
You see, Hudson’s favorite meal is from Weruva’s Cats in the Kitchen brand.
It’s called “Mack, Jack, and Sam” — which is short for the three kinds of fish it has: Mackerel, Skipjack Tuna & Salmon.
She gobbles this stuff up.
But a while back, my fiancé and I were trying to give her more variety in her diet. And we tried feeding her a different Cats in the Kitchen flavor called “Chick Magnet.”
Now like the name suggests, Chick Magnet is made with chicken…
And Hudson barely touched it.
I even tried adding some raw, organic, human-grade chicken — leftover from my own meal-prep — to her bowl.
After one sniff, she turned up her nose and walked away.
Because for whatever reason, Hudson likes fish. So no matter how hard I try to get her to eat chicken, it’s just not going to work.
And the same thing goes for closing freelance clients.
If you’re not offering your prospects something they already want, you’re going to have a hard time closing deals.
It doesn’t matter if you’re the best salesperson in the world…
If you have to explain to your clients why they need what you sell, then at a minimum it’s going to take a lot more work for you to close deals. Since you’ll have to invest a ton of time explaining your services and why they matter.
But if your prospects already want the outcome you offer them, you can save yourself all that time and effort. And likely close a lot more deals in the process.
You don’t have to change your services to do this, either.
Sometimes it’s only a matter of communication.
For example, let’s say you help ecommerce sites increase their conversion rates…
But you find out the prospect you’re talking to spends all day analyzing her P&L (profit and loss) statement.
So she really doesn’t care what a “conversion rate” is…
In that case, all you need to do is “connect the dots” about how increasing her conversions will help her generate higher profits — because it will both increase revenue and reduce acquisition costs at the same time.
I promise, once you make that connection for her, she will be a lot more likely to sign with you…
In other words, don’t try to force-feed your prospects chicken if they love fish.
Find a way to give them fish in the first place, and you’ll close a lot more deals.
But imagine if you could also “clone” every new client you sign into two more…
Then you could clone those two clients into four…four into eight…and on and on from there…
So that — before you know it — you’d have more high-paying jobs on your calendar than you can handle.
Well for almost half a decade now, I’ve used a simple, 30-second conversation to get two referrals from every single client I sign. Which effectively allows me to do just that — “clone” each of my clients into two more.
And now I want to show you how you can do the same for your business…
Introducing 30-Second Referrals
This free PDF reveals the secret behind the simple, 30-second conversation I use to get two referrals from all my clients — including a script with the exact words to say on page 13.
But there is a small catch…
30-Second Referrals is only available to members The Freelance Like A Pro VIP email list.
So enter your best real email below to join us and claim your free copy of 30-Second Referrals now. (And you’ll get my members-only emails to help you run a more profitable and stress-free freelance business, too.)
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