Sign More Freelance Clients With This “Spotlight” Sales Technique

Here’s a quick story about how I signed a client who was dragging his feet on starting a new project. It illustrates a helpful “spotlight” technique you can use in your own sales process.

I had a prospect reach out to me to work on a new product they were trying to launch. But like a lot of companies right now, they were running into inconsistent results with their ad campaigns. And that caused them to postpone hiring me a few times.

So when I finally got back on the phone with this prospect, I zoomed out and asked how the company was doing overall.

Turns out, they had other products running in the background earning multiple 8 figures per year combined.

So my next question was simple: “Why don’t we work on making one of those products generate even more sales for you instead?”

I could almost see a lightbulb go on in the prospect’s head. 

A “Lightbulb Moment” Opens The Door To A New Project

My prospect went from having tunnel vision around hiring me to help launch the new product…

To realizing that I could help him take a product that was already selling well and make it generate even greater profits.

It was as if at first, someone was shining a spotlight on the new product launch. So the client couldn’t see anything else.

But then I took control of the spotlight and shined it on their existing portfolio of products instead. And everything changed.

We had a rough agreement for a new project outlined by the end of the call. And in a matter of days, the contract was signed and the first payment was on the way.

So the lesson here is that you cannot always trust that your prospects know the best way to use your talents.

You need to become a strategic advisor during the sales process. And to show your potential clients how you can deliver the biggest results for them — which in turn should generate the biggest payday for you as well.

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Now Let Me Show You How To Make Freelance Clients Come To You — Like Clockwork — Using A Simple, 30-Second Conversation…

All the details are inside my free business blueprint 30-Second Referrals.

With this free PDF, you’ll discover how to use a simple, 30-second conversation to get two referrals from every single client you sign. (I’ll even show you exactly what to say during this conversation with my word-for-word script on page 13.)

That way, you can make clients come to you like clockwork. And you can fill your pipeline with more new business than you can handle.

But there is a small catch…

30-Second Referrals is only available to members The Freelance Like A Pro email list.

So enter your best real email below to join us and claim your free copy of 30-Second Referrals now. (And you’ll get my members-only emails to help you run a more profitable and stress-free freelance business, too.)

Thanks for the freelancing guide and the emails that you've been sending out — the 30-second referral method is so stupidly simple, that it's genius!

Connor Inch, Freelance Copywriter