Simple Mistake Robs Freelancers Of Lucrative Repeat Projects

Discover how a simple mistake is likely costing you lucrative repeat projects with your clients, along with an easy fix that takes almost no time at all.

One of the most profitable things you can do as a freelancer is get your clients to hire you over and over again.

That’s because time is your most precious resource. And when you get your clients to hire you for follow-up projects, you save a ton of time you would otherwise have to spend chasing down yet another new client.

In fact, you can often have cash sitting in your bank account from a follow-up project faster than you can get an initial call on the books with a new cold prospect.

So that’s why getting repeat business with your clients is so important and profitable.

Yet most freelancers make a huge mistake when trying to secure follow-up projects with their clients. And it costs them dearly.

Simple Mistake Costs Most Freelancers Dearly

See, most freelancers looking for repeat business will simply ask the client “if there are other projects they can take off the client’s plate.” (Or something along those lines.)

The problem is this winds up creating a lot more work for the client. They have to look over all of their upcoming projects … evaluate the requirements for each one … think about what skills you bring to the table … decide if those skills are a match for any of these projects … figure out if there’s a budget … and who knows what else.

And that’s so much work, most clients just won’t do it.

This Easy Fix Takes Almost No Time At All

That’s why instead of asking for more work, it’s far more effective to give the client specific ideas for follow-up projects. For example:

“While I was working on the new lead magnet, I came up with an idea for a new email sequence to convert new subscribers into customers.”

It takes almost no extra time to give your specific ideas like this. And it shows your client why spending money to hire you for the follow-up project will multiply their investment in the original project.

Plus you also make it an easy “yes” — versus making them think about what projects are coming up and then deciding if any of them are a good fit for your skills.

And both of these reasons are why giving the client specific ideas for follow-up projects — instead of merely asking for more work — will help you close a larger number of lucrative projects with repeat clients.

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Connor Inch, Freelance Copywriter