I had to go to the dentist for a checkup the other day. And while I was laying down — with the doctor poking around inside my mouth — I realized a painful (but profitable) freelance proposal strategy.
Back in the summer, I chipped one of my teeth.
But it wasn’t really noticeable, and it didn’t bother me that much.
Plus the pandemic was still in full swing at the time. So it’s not like I was going out and socializing with people who would see it, either.
So I put off getting my chipped tooth fixed…
…until I was already going to be at the dentist for something else.
And your freelance clients behave the same way.
The Best Time To Sell Your Clients Extra Services Is When They’re Already Hiring You For Something Else
Just like I only asked my dentist to fix my chipped tooth because I was already in his office for my regular cleaning.
In fact, this is a strategy I’ve been trying to use more in my own business this year.
Because at the end of 2020, I reached out to a few successful freelancers for advice. These guys are in a mastermind with me. And they’re making a lot more money than I am right now.
I told them that my goal for this year was to break multiple six figures ($200,000) for the first time. And I wanted their guidance and feedback about the best way to get there.
Well, one of the key themes that came up over and over was adding extra deliverables to my proposals — also called “bundling.”
When Done Right, Adding Bundles To Your Freelance Proposals Does Two Things
First, it increases the value for the client.
And second, it increases the profits for me.
For example, as a copywriter I can get paid $15,000 or so for a long-form sales letter.
But it takes a TON of research and pre-production before I can write the final copy.
However once I’ve done that up-front work, it’s REALLY easy to create other assets that compliment the sales letter and deliver even more sales for the client. Like emails or Facebook ads to send traffic to the sales letter.
Plus since I’ve already done all the work to put the sales letter together, I can produce the other assets in a fraction of the time it would take me to do them from scratch.
Which means if I “bundle” those additional deliverables with the sales letter, I can charge an extra $5,000. But it only takes me a few more hours at most to produce those extra deliverables.
And that means my profit margins on those extra deliverables are HUGE.
So next time you’re talking with a potential client, instead of doing a one-off assignment…
Consider how you can create a package that is more valuable for them AND more profitable for you.
Because it’s a great way to grow your income without having to put in a ton of extra work.
In fact, I was able to close my first $20,000 project the other day by adding the bundle strategy to my proposal. Check out the exact email I sent to use this freelance proposal strategy here.
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