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A few weeks ago, something terrible happened to my fiancé.
You see, my fiancé Melody wanted to make some changes to her diet. And she reached out to a company that offers nutrition coaching for help.
Now Melody told me this company’s website had “all the bells and whistles.” Including a chat bot…exit pop-up…and even a quiz funnel.
So she booked a free consultation call with them.
The call went well. And Melody decided she wanted to work with them. So she signed their credit card authorization form and scheduled her start date for a few weeks later.
And that’s when everything fell apart.
Because at first her start date was two weeks away…
Then one week away…
Then two days away…
Yet Melody still hadn’t heard anything from the nutrition-coaching company about her first appointment.
And eventually, she had to follow-up with them.
Which is already a HUGE problem. Because Melody was hiring this company to make her life easier — not create even more work for her to manage.
And to make matters worse — the company still didn’t respond. Even after Melody followed up once or twice.
Now the good news is, they also didn’t charge her credit card.
So Melody was able to move on and find another nutrition coach.
But think about how much money this company lost by focusing on the “bells and whistles” of their website…
…instead of doing an amazing job delivering the core service they offer.
Because that’s the key takeaway from this story.
It doesn’t matter if you have a slick website or fancy marketing.
If you don’t come through where it counts the most…
…by delivering — and even over-delivering — on the services you offer…
You’re always going to struggle.
On the other hand — if you get just a few key fundamentals right — you can grow a wildly profitable and stress-free business.
Speaking from experience — my website barely works. And I can usually count my weekly traffic on one hand.
Yet I’ve managed to build a thriving freelance practice — just by getting a few key elements of my business right.
For example, one of those elements is focusing on big projects and long-term retainers.
Because that means I don’t need to constantly chase down new business.
In fact, I’ve made $104,750 so far this year — from just three retainer clients.
Plus I also signed two clients for large projects worth $15,000 each.
So that comes out to $134,750 from just five total clients.
And like I said, with numbers like this, I don’t need to keep chasing down new business all the time…
I just need to make sure I keep my current clients happy by delivering exceptional service.
(Unlike the nutrition-coaching company Melody wanted to work with…which turned out to be all sizzle and no substance.)
And when I say “deliver exceptional service,” here’s just one example of what I mean…
In my contract, I guarantee that I will respond to all client messages by the end of the next business day.
And if I don’t, my clients can request a $500 refund — any time that happens.
(Don’t worry — it never does.)
But think about it.
Almost every business owner I speak with has a horror story about a freelancer who missed deadline after deadline…or even disappeared entirely.
So as the client, imagine how relieved you’d feel to have a freelancer guarantee — in writing — that they will always get back to you promptly.
You’d probably be willing to pay a premium for that. Right?
I know my clients do.
Also, guaranteeing next-day replies doesn’t mean I can never take a vacation.
Because as long as I notify my clients in advance about when I will be offline, I’m covered. And I won’t be liable if I don’t reply to my clients until I’m back online again.
So my challenge for you this week is to think about just one way you can offer a higher level of service to your clients.
(Or one way you already do that — but have kept to yourself until now.)
Then find a way to highlight this exceptional service in your marketing or when you speak with potential clients.
Because your clients will value knowing you have high standards for the services you deliver. And it helps you position yourself as a professional — who is worth premium compensation.
Also, if you need help coming up with ideas about how you can deliver a higher level of service — or you want me to give you feedback on what you come up with — sign up for the Freelance Like A Pro email list below and send me an email.
I read every response I get from the VIPs on my list. And so far, I’ve also been able to respond to everyone who emails me.
Plus when you sign up now — as a special bonus — I’ll also send you the simple, 30-second conversation I use to make freelance clients come to me like clockwork.
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