I almost started off this year by making a $20,000 mistake. See, in early January, I emailed all my past clients to see if they had any projects coming up. And I also emailed potential clients that didn’t convert yet to get back on their radar.
I even wrote an article sharing why this is such a great approach for getting clients. And I included a template in the article that you can use to send your own reactivation emails at any time of year (with a few tweaks).
But when I was sending those emails, I almost made a mistake that cost me $20,000.
Because I had a few prospects on my list that I didn’t think would convert. And I almost decided not to email them at all.
After all, I was busy. And I didn’t think it would be worth my time.
But it’s a good thing I didn’t give in to that temptation
Because one of those “unlikely” prospects turned into a $20,000 client.
Which means I would be $20,000 poorer right now if I got lazy with my follow-ups.
Now at some point, you do need to cut your losses if a lead doesn’t reply.
But to me, a good rule of thumb is to send one more follow-up than feels comfortable.
That way, you don’t give in to laziness. You push yourself a little outside your comfort zone.
But you also protect your time and avoid chasing low-quality opportunities.
And if you need help with what to say when following-up, check out the article I wrote about landing clients in the new year. Because the email template I share can work at any time of year. You just need to update a few lines.
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