Would you rather sign more clients or make more money per project? And be careful how you answer. Because as you’re about to see, you can only do one.
You can either optimize your sales process for closing as many clients as possible. Or you can optimize your sales process for making the most money from each deal.
But you cannot do both.
Because to make sure you are making the most money from each deal, you have to spend more time negotiating. Or you have to offer a variety of packages at different prices to make sure your client chooses the largest option.
But both of those things also add friction to your sales process. And that means you’ll wind up losing more clients along the way.
On the other hand, you will close more deals if you offer a simple proposal for a modest price.
But then you’re leaving money on the table.
So You Have A Decision To Make
Either you focus on closing more deals. And you accept you’re going to leave some money on the table.
Or you focus on maximizing your revenue from each deal. And you accept that you’re going to turn away some clients.
But at least now you can make a conscious decision about what’s best for your freelance business.
Also, for what it’s worth, I think you should focus on closing more deals earlier in your freelance journey to get experience and grow your network.
Then as you become more established, you can afford to start turning away clients and focus on earning as much as possible for each project you take on instead.
Make sense?
Now Let Me Show You How To Make Freelance Clients Come To You — Like Clockwork — Using A Simple, 30-Second Conversation…
All the details are inside my free business blueprint 30-Second Referrals.
With this free PDF, you’ll discover how to use a simple, 30-second conversation to get two referrals from every single client you sign. (I’ll even show you exactly what to say during this conversation with my word-for-word script on page 13.)
That way, you can make clients come to you like clockwork. And you can fill your pipeline with more new business than you can handle.
But there is a small catch…
30-Second Referrals is only available to members The Freelance Like A Pro email list.
So enter your best real email below to join us and claim your free copy of 30-Second Referrals now. (And you’ll get my members-only emails to help you run a more profitable and stress-free freelance business, too.)
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Thanks for the freelancing guide and the emails that you've been sending out — the 30-second referral method is so stupidly simple, that it's genius!
Connor Inch, Freelance Copywriter